A Family Farm
Avondale is home to the Grieves and 25 farm worker families. As the pioneers of Vital Health Foods, South Africa’s leading health food company, the Grieves have an innate focus on well-being that encompasses the land and its community of people. We are committed to providing fair and decent living and working conditions to enable our people to enjoy healthy, balanced lives.
The Waitrose Foundation South Africa – Through our partnership with the Foundation we are able to implement meaningful projects that contribute towards the upliftment of our farm worker families. Avondale has established a community centre on the farm that includes well-resourced crèche and after care facilities for the children who live on our farm. A professional teacher and her assistants ensure that these children are exposed to vital learning and development opportunities in a safe and stimulating environment. A nutrition programme at the crèche provides balanced meals every day of the week.
Johnathan Grieve – Avondale’s viticulturist and business leader has realised his unique vision for establishing a healthy, balanced vineyard ecosystem and making premium quality, certified organic wines. Johnathan has pioneered the BioLOGIC® approach that has made him an expert on sustainable wine-farming and wine-making. He has been uncompromising about combining organic and biodynamic farming systems with modern science to ensure that every step of the way, Avondale upholds the principle of promoting Life.
Cornè Marais – Our wine-maker relishes the opportunities that Avondale’s healthy, balanced grapes provide to make delicious, natural, low sulphur wines. Cornè has been Avondale’s wine-maker since 2004. A graduate of Elsenburg Agricultural College, he has worked on estates in both South Africa and abroad. Cornè has particular expertise and interest in making ’traditional wines’ with a focus on gentle treatment and minimal intervention. His innovative flair and willingness to take calculated risks leads him to successfully experimenting with higher fermentation temperatures, post fermentation hot soaking and whole bunch fermentations. The results are unique, elegant wines full of character and luminescence.
For us, the image of the moon is symbolic of the way the universe influences our living system. By observing the powerful phases of the moon, for instance, we can fine tune our activities in the vineyard and cellar to be in harmony with the celestial forces.