Terra Est Vita – ‘Soil is Life’
At Avondale we practise sustainable and natural viticulture in line with our ethos Terra Est Vita – ‘Soil is Life’. We know that for the land and the business to thrive, every aspect of our living system must also thrive. In everything that we do, we uphold the key principle of Life – to constantly create conditions conducive to more Life.
We include our business partners and customers in our holistic view of our vineyard ecosystem and wine-making process. We know that there is an ever-increasing network that cares, as we do, about both sustainability and quality. We are inspired to hand-craft our organically-made, premium quality wines so that we ultimately offer customers an extraordinary experience approved by Mother Nature.
Avondale’s Emblem – the Armillary Sphere
Avondale’s logo is a rendition of the Armillary sphere, an ancient astronomical instrument used to show the position of stars around the earth. It represents Avondale’s holistic approach to life on our farm where, from the minerals in the soil to the stars in the skies, all is combined in an energised, living system.
For us, the image of the moon is symbolic of the way the universe influences our living system. By observing the powerful phases of the moon, for instance, we can fine tune our activities in the vineyard and cellar to be in harmony with the celestial forces.